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BA (Hons) Marketing Management

This programme is delivered by Metropolitan College, at various campuses across Greece. It is validated by Queen Margaret University. Through our rigorous quality assurance procedures we ensure that the programme has the same academic standards as equivalent awards delivered by Î÷¹ÏÊÓƵ.

Marketing is arguably one of the most important business functions with a great impact on sales and productivity. Attracting customers and increasing sales, boosting reputation, enhancing competitiveness and facilitating innovation are some of the critical benefits of effective marketing. Metropolitan College's BA (Hons) Marketing Management programme aims to familiarise students with all the critical tools of contemporary marketing practice, enabling them to obtain the appropriate knowledge and skills for successful marketing management and leadership.Ìý

Given that a central issue for marketing education today is the inter-relationship between theory and practice, the programme aims at combining practical skills and knowledge with the underpinning marketing theory. To this extent, the programme focuses on providing students with practical understanding, acquiring critical qualities and helping them appreciate the complexities of applied marketing science.Ìý

Programme details

Title : BA (Hons) Marketing Management

: 10

Mode of delivery :Ìý Face-to-face, full-time

Duration : normally 4 years

Language of delivery : Greek

Approval

First approved:Ìý May 2015

Most recent approval: May 2020

External accreditation or recognition: n/a

Programme structure

Level One

Code

Title

Credits

Semester

B1100

Study Skills for Business Students

0

Î¥

B1000

Business English I

0

Y

B1072

Principles of Marketing

20

1

B1107

Contemporary Business Environment

20

1

B1109

Business Economics

20

1

B1108

Theory and practice of Finance and AccountingÌý

20

2

B1075

Understanding Management in Organizations

20

2

B1101

Data Analysis and Decision Making

20

2

Ìý

Level Two

Code

Title

Credits

Semester

B2000

Business English II

0

Y

B2105

Operations Management

20

1Ìý

B2107

Integrated Marketing Communications

20

1Ìý

B2108

Global Marketing

20

1Ìý

B2118

Digital Marketing and Social Media

20

2Ìý

B2102

Customer Relationships and Services Marketing

20

2Ìý

B2104

Enhancing Customer Experience

20

2Ìý

Ìý

Level Three

Code

Title

Credits

Semester

B3132

Exploring Strategy

20

1

B3164

Digital Marketing Analytics

20

1

B3189

Brand Management

20

1

B3165

Marketing Planning & Strategy

20

2

B3166

Marketing Research & Analysis

20

2

B3174

Value-Driven Marketing

20

2

Ìý

Level Four

Code

Title

Credits

Semester

B4120

ÌýBusiness Ethics,ÌýSustainability and Corporate Social Responsibility

20

1

B4135

Management Insight and Consultancy

20

1

B4144

Contemporary Issues in Marketing

20

2

B4136

Honours Dissertation

60

Y

Key features

Placements : n/a

Professional registration : n/a

Any other important points : n/a

Admission criteria

Applicants, in order to be considered for admission should have a Greek Secondary School Diploma / ‘Apolyterion of Lykeio’ or equivalent (e.g., International Baccalaureate, European Baccalaureate, etc.) with a grade 10 or above. This requirement is in line with the Greek government’s minimum standard for access to higher education.

High school leaving certificates issued by vocational Lyceums, such as TEE or EPAL and foreign certificates which are equivalent to the Greek Lyceum certificate (e.g. International Baccalaureate, European Baccalaureate, etc.) are also accepted.

Non-native Greek speakers, may be admitted to the programme on demonstrating that:

  1. a) They hold a qualification recognised by Î÷¹ÏÊÓƵ for admission to undergraduate programmes, as documented in the University Admissions Regulations.
  2. b) They hold a certificate of attainment in Greek at Level D

Ìý()

Direct entry into the second year of studies is possible for applicants who hold a related IVT Diploma. Applicants should contact Metropolitan College to discuss.